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Oct 29, 2015 philip kotler, best known for the marketing principle of the four psproduct, price, promotion, and placetakes us on a guided tour of american marketing, including its origins and trends, its. Alexander chernev author, philip kotler foreword format. Use features like bookmarks, note taking and highlighting while reading strategic marketing management. Now kotler on marketing offers his longawaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Kotler and keller 14 edition marketing management brief.
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